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Things to do in WoW before its ‘eventual shutdown’

  • Updated 18 Mar 2025
  • ~4 min

Many genres have a game or franchise that becomes synonymous with them. For MMORPGs, it’s World of Warcraft (WoW). For over two decades, WoW has lived in the public consciousness as the game where players log on to enjoy a rich, diverse fantasy world with millions of others and countless activities.

However, let’s be realistic. Released in 2004, WoW is a 20-year-old game. There aren’t many games this old that are still widely played today. This raises the question, when will the mighty WoW go offline? This article aims to break down that question.

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The Current State of WoW

To understand when WoW might shut down, the best place to look is the current state of the game, which is surprisingly still strong.

WoW’s Player Base

According to MMO-Population.com, WoW remains one of the most-played MMOs, with a total player count of 162.34 million and a daily active player count of approximately 289,770. However, Baldur’s Gate III has recently overtaken WoW in daily active players, boasting around 327,320 active users per day. Despite this, WoW continues to dominate the MMORPG space, maintaining a loyal and engaged player base. This continued engagement showcases the game’s enduring popularity.

Regular Updates & Expansions

Blizzard has continued to release updates over the past two decades, keeping players engaged even when they find themselves in WoW waiting on another update. The most recent expansions, Dragonflight (2022) and The War Within (2024), continue to add fresh content, ensuring the game evolves with time.

These updates are not just frequent but meaningful, introducing new mechanics, items, and content, while extending WoW’s complex and beloved narrative. Additionally, WoW Classic allows players to relive the game’s origins, providing a nostalgic experience that continues to attract both veteran and new players.

WoW’s Subscription Model & Revenue

Another factor contributing to WoW’s longevity is its subscription model, which generates significant revenue. This steady income helps fund expansions, real-world events, and ongoing game development, ensuring WoW remains a thriving MMORPG.

Buying WoW Accounts as an Alternative

For players who want to explore Azeroth without starting from scratch, buying WoW accounts is an option. These accounts come with leveled characters and gear, allowing players to jump straight into high-level adventures without the grind.

A Gradual Decline

While WoW remains at the top of the MMO market, its player base has declined over time.

Back in the 2000s, WoW boasted over 12 million monthly subscribers. However, this number dropped throughout the 2010s, reaching somewhere between 4.5 million subscribers (Statista) and 7.5 million subscribers (IGN). While exact numbers remain uncertain, the overall downward trend is clear.

Despite new expansions and content updates that create spikes in subscriptions and interest, it’s inevitable that a 20-year-old game will experience a gradual decline.

That said, 6 million users paying $13+ per month still gives Blizzard plenty of incentive to keep the game running.

Factors Influencing WoW’s Future

The question of when WoW will go offline has been debated for over a decade. However, several key factors could influence its future:

Blizzard’s Ownership & Corporate Decisions

Blizzard, once an independent gaming giant, has undergone major corporate changes. The Activision-Blizzard merger and subsequent Microsoft acquisition introduce new power structures that could lead to WoW being sidelined in favor of newer projects.

The Aging MMO Genre

WoW is one of the last remaining subscription-based MMORPGs, while the broader gaming industry has moved toward free-to-play models. If Blizzard struggles to keep this monetization model profitable, the game may face downsizing or eventual closure.

Competition from New Games

The gaming market is constantly evolving. If a new smash-hit MMO or genre captures mainstream attention, WoW may experience a significant player migration, potentially leading to Blizzard scaling back development or shutting it down entirely.

The Inevitability of Server Shutdown

At some point, World of Warcraft will go offline. Just as one day, even tech giants like Google or Microsoft will shut down. But before we get too existential, it’s clear that this won’t happen anytime soon.

WoW remains one of the most profitable MMORPGs to date and has left a lasting impact on gaming culture. Even if Blizzard were to downsize, WoW would likely follow the path of Ultima Online or EverQuest, aging MMOs that remain alive thanks to a small but dedicated player base.